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THIENPHU CE

About

Cognitive engineering, in plain practice.

Thiên Phú CE builds Business Brain: the thinking layer of an owner-led business — what a request means, what should happen next, and where the owner still has to decide.

CE stands for Cognitive Engineering. The name is the method. We do not start from a model catalog. We start from a job a company already does, then decide which part a system can carry.

Thiên Phú CE builds Business Brain, an operating brain for owner-led businesses, and uses what it learns from running it to build bounded AI systems for other teams. See Business Brain.

Business Brain was first built for, and is used every day in, the founder's own consumer-goods import business. That is the only deployment today. We are building it for owner-led businesses that run sales, stock, cash and customer care themselves, and each new team starts with the people who do the work, the tools they use, and the decisions they need to keep. Read the case study.

How we work

One workflow first. A written approval point. Samples from the real queue before anything is called live.

How we evaluate a build

We test against sample tasks and document the errors. Your team reviews the evidence before deciding whether a system is ready for live work.

How to reach us

Send a project brief or use the discovery-call link. Mail goes to myanh@thienphuce.com.

Contact us