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THIENPHU CE

Business Brain

An AI operating brain for your business.

Agents watch the business all day. The owner decides.

For owners who run sales, stock, cash and customer care themselves and lose the day to checking and chasing. Data comes in from the store, the inbox and the ledger; agents turn it into proposals with evidence; the owner approves; only then does anything happen.

Concept illustration of Business Brain: a blue neural brain above a pedestal, connected to six business-data symbols

Business Brain in numbers

  • 18

    specialised agents

    each one has run in production

  • 17,486

    logged agent runs

    in about 7 weeks

  • 178

    proposals sent to the owner

    35 approved, 2 dismissed, 126 expired, 15 waiting

  • 0

    actions taken without approval

    anything touching customers, money or public posts waits for the owner

Counts from a live deployment, as of 11 Oct 2026. They are counts of activity, not a promise of results.

How it works

From raw signals to an owner's decision.

  1. 01

    Sources

    Website, inbox, bank, marketplaces

  2. 02

    Knowledge

    Six clusters: customers, marketing, orders, people, cash, products

  3. 03

    Agents

    18 specialists, each with one job

  4. 04

    Owner approves

    Agents propose. The owner decides.

  5. 05

    Action

    Only after approval

What it does

Eight parts, one rule: the owner stays in charge.

Decision Center

Shows only what needs the owner, at most five cards, ranked by urgency, risk and opportunity.

  • Duplicate items are merged
  • “Later” brings a card back the next morning

Approval gate

Agents only propose. Nothing is sent, bought or posted on its own, and one switch stops the whole system.

  • Customer, money and public actions wait
  • A global stop switch

18 specialist agents

A nightly CEO report, risk alerts, draft replies to customers, quote follow-ups, supplier price watching, partner quote analysis, product research, content drafts, self-checks and backups.

  • One job per agent
  • Every run is logged

Ask the Brain

Give an order in plain words. The Brain hands it to the right agent, plans multi-step work, records the order, and reads attached PDFs, images, spreadsheets and Word files.

  • Multi-step plans
  • An order book of what was asked

Teach your agents

The owner writes rules and skills for each agent in everyday language. The base safety rules always win.

  • Per-agent rules
  • Safety rules cannot be overridden

Live brain map

A data path lights up only when real data moves through it. Nothing is animated just to look busy.

  • Real traffic only
  • See what is working right now

KPIs that judge themselves

Each indicator carries a target, a trend and a verdict: Good, Needs attention or Bad. With no target set, it says so.

  • Target, trend, verdict
  • “No target yet” when that is the truth

Your machine, your data

Runs on the business's own machine, with role-based access, a log of every action and automatic backups.

  • Role-based access
  • Automatic backups

The small panels above are simplified illustrations, not screenshots. The names and figures in them are sample data.

In production

Running every day, not a mock-up.

Business Brain runs inside an owner-led consumer-goods import business, run by the founder of THIEN PHU CE. It has been in daily use for about seven weeks: 18 agents, 17,486 logged runs, and 178 proposals put in front of the owner.

The agents propose all day; the owner picks what is worth doing. So far the owner has approved 35 and turned down 2. The rest were left to lapse, and a lapsed proposal does nothing: no message is sent, nothing is bought, nothing is posted. We do not name the business or show its customers, partners, products or figures.

Status: one internal deployment, in daily use. No outside customers yet. Read the case study →

From the live system

What the owner actually sees.

Business Brain overview screen with five decision cards above six KPI cards and the brain map, in an English interface with sensitive card text removed
Overview: the Decision Center shows only what needs the owner (max five cards), above KPIs that judge themselves.
The live brain map: five data sources on the left, six knowledge clusters around a glowing brain, five agent outputs on the right, in an English interface
The live brain map: five sources, six knowledge clusters, five agent outputs. A flow only animates when real data has just passed through.
Ask the Brain screen with activity counts on the left and an empty chat with suggested questions on the right, in an English interface
Ask the Brain: the owner gives an instruction; the Brain routes it to the right agent and logs every step.

Live deployment, English interface (beta). KPI figures are sample data; customer names, product codes and prices are hidden.

Security & control

Built so nothing happens behind the owner's back.

These controls are implemented in Business Brain. Access settings, backup schedules and integrations are configured for each deployment and checked during the pilot.

  • Owner approval gate

    Anything that touches customers, money or public posts waits for the owner. Agents can only propose.

  • Role-based access

    Four roles: owner, sales, accounting and view-only. Only the owner can approve or decline.

  • Two-factor sign-in

    Accounts can require a second factor, with a security log of sign-ins and changes.

  • Every step on record

    Each instruction goes into an order book and every agent run is logged with its input and result.

  • One stop switch

    A single switch halts every customer follow-up sequence at once, and it can only be lifted on purpose.

  • Runs on your machine

    The local deployment is configured to listen on the machine itself. Remote access requires an authenticated tunnel.

  • Locked-down data files

    Data files use owner-only permissions to restrict access by other ordinary accounts on the machine.

  • Nightly backups

    A backup agent supports a configurable nightly schedule, defaulting to 03:30. Recovery depends on an available, valid backup.

Built with Claude Code and Codex

Built with Claude Code and Codex.

Claude Code is the main development tool, with Codex contributing interface improvements and independent reviews. The agents currently run through several models from the command line. Moving the agent runtime and the Ask the Brain chat to the Claude API is the next planned step.

Want a Business Brain for your company?

Start with one workflow. Each deployment is set up for the business it serves, and nothing is promised before a pilot has run.